By shifting to LEDs, Philips has already moved consumers away from inefficient and more costly lighting into more energy-efficient lighting in offices and homes. And at a recent fun, fun blogger event where they introduced six innovation concepts in lighting, I realized that Philips has crossed from functional, hardware store basics into interior and exterior design that incorporates Flexibility, Controllability, Alternative Energy, Connectivity, Dynamism and Materials Integration elements.
Landmarks here and abroad that are lighted up by Philips LEDs |
The whole presentation, featuring the entertaining and funny Gabe Mercado, was seamlessly integrated into a moving diorama that drew us into the mini stories while holding us spellbound as each concept was presented experientially.