The first McDonald's in the Philippines opened in 1981 in Morayta. Today, there are about 325 McDonald's branches all over the country.
To celebrate three decades of serving burgers, fries, sundaes, chicken and more to young and old alike, 4 Anniversary Stores (Makati Cinema Square, Greenhills, Quezon Ave. and North Ave.) underwent a major renovation to give McDonald's a brand new look.
This new design concept can actually be seen already in McDonald's stores in other parts of the world. Some of the features include comfortable, spacious dining areas, vivid color splashes, dynamic graphics and architectural accents. Common to every branch are some features. A red blade (vertical external posts that distinctly mark every McDonald's store), a white ribbon (horizontal lines that go around the external part of the store), and a pylon (the familiar McDo yellow arch), and TidyMan (a caricature that marks the spot in each branch where people can dispose of garbage).
Despite some common features, the anniversary stores do not look the same. The profile of the type of people who frequent each branch was studied so that every branch layout projects the lifestyle and habits of its clientele.
MAKATI CINEMA SQUARE
The theme here is FORM. Instead of bright colors, this branch is done up in subdued brown considering that most of those who come here are urban dwellers. Following the red blade design outside, a red ribbon runs around the ceiling of the branch. Stylized text and modern graphics line the walls.