Friday, February 27, 2015

Mandaue Foam's MF Lifestyle furniture line is for any lifestyle and for anyone

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The name Mandaue Foam has always been associated with foam mattresses. And I thought that was all there was to them so I wondered why they were building this huge building along Shaw Boulevard. Did they need such a huge mattress showroom? Well I soon got my answer when I needed a mattress and decided to go get mine from their newly opened building.

To my surprise, I was met, not by stacks of mattresses, but by beautiful furniture for all kinds of rooms. All 3 floors of them! Foam mattresses were no longer their main source of business. They had expanded into lifestyle furniture!

It was just a matter of time before Mandaue Foam would introduce their MF Lifestyle furniture line to Metro Manila and I was glad to finally get to learn more about how a simple foam mattress manufacturer from (where else?) Mandaue City, Cebu, evolved into a lifestyle furniturer manufacturer.

Tuesday, February 24, 2015

Pantene 3 Minute Miracle Conditioner: The fastest weapon against hair damage

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Women nowadays do so many things with our hair that we are really setting it up for damage -- frequent hair coloring, curling, straightening, daily blow drying, and so on. Our scalp receives pile after pile of chemicals that make our hair strands dry, frizzy and brittle.

Pantene has launched its Pantene 3 Minute Miracle conditioner and it's the newest secret weapon for damaged hair of all lengths and types.

Friday, February 6, 2015

GSK continues the fight by launching the Search for Winners Against Asthma 2015

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The battle to win against asthma will never end. In the Philippines, over 10 million cases have been documented of people with asthma and it remains the most common chronic childhood disease. Children who suffer from asthma are oftentimes over-protected by parents and their activities are curtailed so as not to trigger an asthma episode.

I grew up with asthma in the family. My own asthma was not very bad but my sister's was worse. All my kids also had childhood asthma. An aunt on my husband's side died from an asthma attack. Asthma cannot be taken lightly as it can be fatal. But the good news is that it can be controlled.

Last year, GSK went on an all-out campaign to fight asthma.

Read my post on how one can still lead a great life even with asthma.

Aside from their brand ambassadors, Arnel Pineda of Journey and actress Kim Chiu, GSK now has a new brand ambassador -- Olympic figure skater Michael Christian Martinez.

I had been following Michael's journey all the way to the Olympics and knew that he indeed was an asthmatic. In past interviews, I remember Michael saying that the cold skating rink actually helped improve his health. His mom, who would accompany him to all his trainings and competition, was fully supportive of his sport and told Michael that she would rather "spend the money on skating than in the hospital".

The Search for Winners Against Asthma

This year, GSK is taking the fight against asthma further by launching the Win Against Asthma Today advocacy campaign aimed at increasing awareness and amplifying efforts to spread information about the risks of asthma and how it can be controlled.

This time, they are looking for young asthmatic achievers who can show that one can live and pursue one's passions in life despite having asthma.

Thursday, February 5, 2015

Championing the Fight Against Prematurity

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It is such a tragedy for any couple about to welcome their baby into their lives to lose that baby so soon after it is born because of prematurity. And yet here in the Philippines, statistics show that we rank 2nd in the number of premature births in Southeast Asia, 8th worldwide, and 17th in deaths arising from preterm birth complications. This, even after the United Nations, through the Millennium Summit in 2000, launched the Millennium Development Goals (MDGs) which included as one of its goals the reduction of child mortality.

Complications plaguing preterm babies have also been on the rise at an alarming rate. Complications are the leading cause of death among children under 5 years of age and is responsible for almost 1 million deaths in 2013. Neonatal respiratory distress syndrome (RDS) is the 2nd leading cause of death among premature infants in the Philippines and the leading verifiable one.

WOW! As a Mom, that hits me really hard knowing these statistics. I count myself blessed that giving birth to my 4 children was not too complicated and they were all born full term. But many other Filipino mothers have not been as lucky and have had to bury their babies after nurturing them for many months in their wombs.

This is a large part of our population known as the silent ones. These babies cannot defend themselves. Others will have to speak up for them.