Sunday, October 17, 2010

Contest: Keso de Gallo with Kraft Eden Cheese

100 towns.

100 unique dishes.

100 days.

1 Grand Yuletide celebration.

Yes, for 100 days prior to Christmas, 100 towns are showcasing their unique dishes that feature Kraft Eden Cheese as an ingredient. And they are gunning to break the record for the longest Christmas celebration in the world!

Where else should the longest Christmas celebration be than in the Philippines. The moment BER months come around, Christmas songs are already in the air and malls start decorating for the Christmas season already!

We can all help make the Philippines break this record and, at the same time, make YOUR favorite city's cheese dish win P2 million worth of prizes it can use as a support fund. You can also be your city's HOME PARTNER and win a cash prize for yourself.

The Philippine Beat is rooting for the town made famous by a pancit it is named after. In truth, this is one of, if not my favorite, pancit because I just love the crushed chicharon flakes and varied seafood toppings heaped on it -- Pancit Malabon!

Yes, I am throwing my vote behind Malabon City which has done a twist on their famous pancit by adding cheese cubes.

Pancit Malabon with Cheese Cracking Toppings

Will you help me make Malabon City win? If you love Pancit Malabon, then vote for Malabon. Just check out their yummy recipe for Pancit Malabon with Cheese Cracking Toppings HERE. And while you're on Malabon's page, read up a bit on the history of the city. There's more to the city than just pancit!

What do you need to do to make Malabon City win?

1. Buy one Eden 35g, 180g or 450g pack at any supermarkets, public market stalls, groceries, convenience stores or sari sari stores nationwide.

2. Write the following information on a piece of paper attached to one (1) empty Eden pack size:

a. Name of Favorite Featured Town (help me by writing MALABON CITY)
b. Name of Eden Dish for that Town
c. Name
d. Age
e. Complete Address
f. Contact Numbers
g. Signature

3. Submit entries at Drop Boxes within participating Towns or mail entries to

Prime Cast Event Concepts Plus, Inc.
Lower Ground Level, Grayline Ventures Building,
14 Arayat St. Boni, Mandaluyong City


ABS CBN Foundation Inc.
ELJ Communications Building
Mother Ignacia St. Quezon City

4. Deadline for Submission of Entries is on December 2, 2010.

5. Send as many entries as you want. The promo period is from September 4-December 2, 2010. The promo shall be announced on TV through participating ABS CBN Shows.

The winning town will be awarded seed money for their training materials/ livelihood projects. Additionally the winning town's major landmark will be featured in limited edition Kraft Eden Cheese boxes.

There's something for you too!

If Malabon City wins, a Home Partner will be chosen by raffle from among those of us who voted for Malabon City. The Home Partner wins P100,000.

(Full mechanics on the contest may be found at the Keso De Gallo website at

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