|Globe President Ernest Cu|
Cu told us that when their network infrastructure was put up, it was primarily meant for SMS and calls. But these past years, they had seen a significant drop in SMS and calls. In fact last Christmas, they found that more people were communicating through Facebook and greeting each other there than calling or texting.
Globe will be investing US$ 90 M over the next 5 years (US$70 M of that to be spent in 2012/13) in order to put up a structure that will be able to handle the exponential data traffic that smartphones are now handling. Roughly 90% of its BSS and BI platforms covering billing, campaign management, front-end systems and enterprise data warehouse will be replaced by the new network infrastructure. Cu says that Globe subscribers should expect faster response to customer requests, convergent billing, better credit control, quicker time-to-market for new products, and better analytic models to support campaigns.
This does sound like good news but as a subscriber to both of the major mobile carriers as well as one who has tried various internet service providers, I take all expansion announcements with a grain of salt. In the end, the test of the pudding is in the eating. Will currently dissatisfied subscribers who complain of dropped calls, slow internet connection, billing woes and the like really get the service they deserve and pay for?
I really hope this time we do. The next 5 years will be a test of whether Globe's planned expansion will become a promise come true.