By shifting to LEDs, Philips has already moved consumers away from inefficient and more costly lighting into more energy-efficient lighting in offices and homes. And at a recent fun, fun blogger event where they introduced six innovation concepts in lighting, I realized that Philips has crossed from functional, hardware store basics into interior and exterior design that incorporates Flexibility, Controllability, Alternative Energy, Connectivity, Dynamism and Materials Integration elements.
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Landmarks here and abroad that are lighted up by Philips LEDs |
The whole presentation, featuring the entertaining and funny Gabe Mercado, was seamlessly integrated into a moving diorama that drew us into the mini stories while holding us spellbound as each concept was presented experientially.