Tuesday, June 24, 2014

The Midea appliance line - enhanced productivity and money-saving solutions

Concepcion Industrial Corporation, known for its Carrier product line, has tied up this time with global brand Midea's Consumer Appliances line and has formed Concepcion-Midea Inc. Philippines under the mother brand.

At a recent blogger event, we were introduced to some of the appliances in their product line. If you are one of many busybodies who have to multitask household tasks and juggle work with housework, you'll want to check out these Midea appliances that promise ease, convenience and even savings.


I gravitated immediately towards the Midea refrigerators, ahead of the rest. The innovations in refs of all brands continue to fascinate me and Midea did not disappoint. Both models run on a Turbo Inverter Compressor which lead to cost savings as temperatures are maintained at even levels instead of costly warm-up times.

French Door (Party Ref)

If I had to choose between the two refs on exhibit, this would be my ref of choice. The 20.1 cu. ft. ref is aptly called a party ref because it can store enough food for a party. The two ref doors open outward (just like French doors) to reveal space that is wide enough for a lechon (roasted pig) to fit.

The freezer section is found in 2 lower pull-out drawers. On the left side when you pull out the first freezer drawer, you will find the ice maker. The water that is used to fill the tray is found in the French doors section, a separate container you fill with water. It empties into the ice tray below and forms ice in just a few hours. Without taking the ice tray out, a knob is simply rotated to release the ice cubes into the tray below.

The ice maker is the round object on upper right and it dispenses directly into the tray below.

A very spacious second freezer level

The water container (found in the middle of the ref) that feeds into the ice maker

This model also has what Midea calls a "Keep Fresh" technology to keep fruits and vegetables fresh much longer. It irradiates natural light that keeps fresh items in their natural state longer; a UV light breaks down pesticides normally found in fruits and vegetables.

See those bright lights in the middle? They blink and mimic natural light to keep items fresh longer.

How much can you put into this ref? 20 grocery baskets full.

This French door ref retails for PhP 99,995.

Side by Side Ref (with water dispenser and beverage bar)

This is a 19.2 cu.ft ref that comes with a water dispenser on the left side and a touch-to-open beverage bar on the right side.

The right side of ref, when opened up, has high shelving to allow even a 3-tiered cake to fit inside. Space saving idea? Wine racks conveniently located so they need not take up space in the ref door.

Wine bottles can be put in a rack above the cake instead of in ref door

The beverage bar revealed

This Side by Side ref retails at PhP 72,995 (down from PhP 77,995 effective June 10, 2014).


Midea offers fully automatic models featuring a One Touch feature where all cycles are done with just one touch, leaving you to do other work while the washing machine does everything from wash to rinse to dry cycles. More than that, Midea washing machines have smart sensors which detect the weight of the laundry you put in and automatically fills in just the right amount of water.

Its Quick Wash function also lets you clean a drumful of clothes in as fast as 19 minutes. Midea computed the cost of this feature and they say it translates to just ONE PESO PER LOAD - that is a real cost savings!

Midea also carries semi-automatic washing machines.

SRP Prices:

Fully Automatic:
   7kg - PhP 10,995
   8kg - PhP 14,995
  10kg - PhP 17,995
  12kg - PhP 21,995

Semi Automatic:
   8kg - PhP 7,995
  10kg - PhP 10,195


Midea carries both manual and digital microwave ovens.

SRP Prices for Midea microwave ovens:

   20L - PhP 3,695
   25L - PhP 5,495
   30L - PhP 5,995

Manual, 20L - PhP 2,995


Inverter technology is also used for all Midea airconditioners. I'll update my post once I get the prices for the aircons.

My girl who has lived for some time in China confirms that Midea is a popular and well-respected brand in China. That's good enough for me!

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