Saturday, November 22, 2014

Moms, think #WeAreBeautiful so your daughters will think so too

Moms, your influence on your daughters is greater than you think.

We've heard it said that more important than what we say to our kids is what we do because even as small kids they watch and imitate us. We may not know it but as mothers, we also communicate fears and impressions of ourselves onto our daughters. If we are not careful, they will grow up mirroring our thoughts and actions.

How many times have we said aloud "I don't like my (fill in the body part)"? This self-deprecation rubs off on our daughters who grow up being self-critical or lose their sense of self-acceptance or self worth.

Dove, in its previous #IAmBeautiful campaign, found out that only 7% of Filipina women saw themselves as beautiful. That is a staggering 93% who don't think they are. In another locally-commissioned study by Dove, the results showed that 2 out of 3 girls feel pressured to look beautiful and this external pressure comes from peers and friends. The redeeming factor? 81% of them still consider their mom as their role model, much higher than the global average of 55%.

That means that if Moms feel good and beautiful, they have the potential to be catalysts of change. They can change their daughters' image of themselves and turn them into a future generation of empowered women.

Dove is at the forefront of pushing Real Beauty instead of the worldly notion that beauty has only to do with one's weight, figure, shape of eyes/face/mouth, and so on. It enlisted the help of celebrity moms Maricel Laxa-Pangilinan, Christine Jacob, and TinTin Bersola-Babao who were with us at the launch of the #WeAreBeautiful movement to discuss their relationship growing up with their Mom and their current relationship with their own children. Dr. Honey Carandang, a leading psychologist, was also present to add her own professional insights to the discussion.

A video entitled Dove Legacy featured moms who were asked how they felt about their bodies. Surprisingly when their daughters were asked the same question, the answers were very similar. What the Moms did not like about their bodies, their insecurities, their daughters also manifested. But, where they were happy about their bodies, their daughters were too. So a Mom's attitude can really be very important for her daughter. Watch this video to see how you, as a Mom, can be a life-changer for your own daughters.

Join the rest of us Moms and support the #WeAreBeautiful movement by starting within your own family -- your daughters.  From there, you can also bring in the other mothers in your sphere of influence (siblings, cousins, friends) who can work on their own daughters as well. Before we know it, we would have widened the circle of this movement to empower as many Filipina mothers and daughters as possible to feel good about themselves.

To learn more about the #WeAreBeautiful movement, visit Dove's social media sites:

Facebook page:
Twitter: @DovePH
Instagram: @doveph

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