Saturday, December 15, 2012

Knorr's Homecoming Treat for OFWs this Christmas

I remember when I lived abroad for 2 years while working on my Master's. I sorely missed home. Filipino friends always took opportunities to get together and partake of Filipino food. But despite those get-togethers, being away from home meant missing a lot of familiar stuff. I particularly missed Christmas, seeing our native parols, being with the family for Noche Buena, hearing the Filipino Christmas carols and even the local food - Chinese ham, queso de bola, spaghetti, and native delicacies like puto bumbong and bibingka during Simbang Gabi.

So can you imagine what it must be like for returning OFWs who have been away from the Philippines for many more years, even decades? Can you imagine what it must be like for them to see Philippine soil from the air, excitedly looking through the windows as the plane prepares to land? Can you imagine their hearts longing to see their dear ones even as they collect their baggages from the carousel? And can you imagine them planning exactly what Filipino food they will indulge in while they are in the country, especially those which may not always be available abroad?

Knorr recently treated returning OFWs to a heartwarming homecoming treat with the homecooked goodness of sinigang. Instead of the usual salubongs of Filipino music playing from bands at arrival areas, the "Knorr Sinigang's Umuwi sa Sarap ng Sinigang" campaign added a flavorful twist. Arriving OFWs at NAIA Terminal 3 were invited to a cozy dining area and were fed Filipino food like fish, pork and shrimp sinigang.

Some celebrities were at hand also to lend additional surprise. Singer Erik Santos gave his own rendition of "Pasko na Sinta Ko". Marvin Agustin was also on hand as part of the cooking ensemble. And the OFWs were given special tokens and floral leis to complete the homecoming treat.

I think the gesture of Knorr meant a lot to those returning OFWs. After all, they are some of the heroes of this country. They sacrifice being away from loved ones, often live under very difficult circumstances, and send a significant part of their earnings home. 

Tomorrow, my own daughter is coming home for the holidays. She has lived in a foreign land most of 2012 and will be with us just for 2 short weeks. But we intend to make the most of the time just being a family and bonding as much as we can - over food, of course. I also have my own homecoming treat for my girl which Knorr also sent over for me to try - several mixes including sinigang. She'll have her share of native dishes, something she has not eaten since she left.

Finally, watch these videos of the actual Knorr Homecoming Treat right at the airport.

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