Monday, November 22, 2010

Live Curious, NatGeo and Regatta Say

When my kids were small, they'd pester me with so many quetions. Why is the sky blue? Is there really a man on the moon? How does Santa distribute the gifts all over the world in just one night? 

As they grew older, curiosity continued but this time the questions had to do with more mature topics. Why is my body changing? Why is breakfast important? Even the proverbial -- Why do we have to have homework on weekends?

Studies have shown that curiosity is what leads to experimentation, discovery and more learning. When a child asks a lot of questions, it is because that child is thinking about things that don't make sense to him at that age. This is the start of what will later become research - a longing to find the answer.

The National Geographic Channel (NGC) recognizes that living the curious life leads to myriad possibilities for adventure and knowledge so it wants to continue promoting this trait in the young people of today.

NatGeo, as it is called for short, is one of the largest non-profit scientific and educational institutions in the world. It has produced beautiful magazines that take you on adventures as you turn the magazine pages, teaching you more and more about places you have never been to, making you aware of the environment, the wonder of archaeology, appreciation for natural science and better awareness of geography. With the advent of cable, NatGeo created its own channel, showing the beauty of our world and its creatures. Truly, NGC is one of my favorite TV channels.

NatGeo has tied up with Regatta, a leisure wear brand that offers high-quality casual wear, as both of them share similar values, i.e., promoting the love for a good life as well as love for adventure.

They've launched the "Live Curious" campaign which believes that no matter what country we live in and regardless of the language we speak, "Everything deserves a 'Why'". This slogan is now one of several statement shirts launched and available at all Regatta boutiques nationwide when you sign up for a National Geographic society membership.

National Geographic has also chosen Filipino personalities who, in their view, live curious and have excelled in their chosen professions and endeavors. These ambassadors are:

1. Joey Reyes (filmmaker and writer)
2. Francis Flores (marketing executive)
3. Daphne Osena-Paez (TV host/producer and advocate for children)
4. Norman Agatep (advertising executive)
5. Gang Badoy (RockEd Philippines founder)
6. Maribel Garcia (The Mind Museum curator)
7. Jose Ma. Lorenzo Tan (WWF-Philippines CEO)
8. Mitzi Borromeo (educational media producer)
9. Bryan Benitez McClelland (social ecopreneur)

The "Live Curious" statement shirts are available at Alabang Town Center (ATC), Greenbelt 3, Glorietta 3, Ayala Trinoma, SM The Block and Gateway. 

Get yours now. Here's mine.

No comments: