Friday, November 26, 2010

Make Miracles Happen with the Miracle Machine

Kraft, through Miracle Whip, wants to whip up miracles outside the kitchen for this Christmas. It is inspired by the collective efforts during Typhoon Ondoy last year when many people turned to social networking sites like Facebook to mobilize rescue, feeding and rehabilitation efforts.

Out of this inspiration, they created the Miracle Machine, a Facebook application whose objective is quite simple: to get people, their friends, and their friends' friends working together to make miracles happen for the less fortunate.

11 beneficiary organizations were selected after a screening process. Each organization was asked what their Christmas wish was. Beginning December 1 and every day thereafter, an organization will be featured by the Miracle Machine with a list of tasks that volunteers like us can fulfill if it is within our capabilities.

The idea is that each of us is a working part of this machine. For every task that each of us can do for any or all of these beneficiaries, your name will be put on a cog and added to the Miracle Machine. If all tasks are fulfilled by the end of the 12 days, the Miracle Machine will work perfectly and all 11 beneficiary organizations would have their Christmas wishes fulfilled.

Will you help whip up miracles for these 11 beneficiaries? It's very simple.

1. Join the Miracle Machine on Facebook and click 'Like' to be a follower.

2. Go to the Miracle Machine tab. To go to the Miracle Machine application, click the image of the machine (similar to the one above). When prompted, click 'Allow'.

3. Check the tasks under each beneficiary's page and see which is do-able for you. Most are not difficult at all. The task could be as simple as donating something needed which you have at home already. Or rallying friends to donate or support. 

(Note: When you volunteer to fulfill a task, someone from the beneficiary organization will contact you to verify the task you wish to fulfill and make arrangements if logistics are needed.)

If you get your friends on Facebook to join the Miracle Machine as well, we can collectively grant the wishes of these beneficiaries. The more people who join and become part of the Miracle Machine, the more amazing things can happen.

Below are the wishes of the 11 beneficiaries as well as the tasks needed to make them come true. Do look over the tasks and see which ones you can volunteer for or donate to. Or which ones you can get family and friends to pitch in for. I'm sure you can pick out several from the list that you yourself can fulfill.

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