Sunday, December 5, 2010

The Starbucks Coffee 2011 Planner

(L-R: Wood, Velvet, Steel Starbucks planners)

It's that time of the year again when the Christmas spirit is clearly in the air and the excitement is building up with every day that passes. 

My girls, like many of their friends, are already preparing for the turn of the year by choosing their planners. And there are a lot of planners out there. When I was growing up, the planners all looked the same. Executive type, with the company stamp and company history pages making the only difference in look. Very business-like, especially those with gold-edged pages.

Starbucks was one of those who took planners out of the business mold. Now on its 8th year into the planner tradition, Starbucks has come out with three variants. Each of these variants represents something familiar that you find in each Starbucks store: Maroon Velvet Fabric (their familiar lounge chairs), Cool Clean Stainless Steel (interiors) and Stained Dark Wood Panels.

Being Starbucks coffee drinkers, my kids and I like the way the Starbucks planner incorporates coupons for free drinks on certain dates of the year, plus discount coupons for other yuppie outlets that they can use throughout the year. These coupons alone represent savings for my kids who save up for these services or items with their limited school allowances. But, as my eldest girl once said, there is something about the way Starbucks planners look and how the sections are presented, that suit her active lifestyle very much. In a way, it has also become a fashion statement when seen carrying the planner around as well.

Since November 3, Starbucks patrons could get a Starbucks Christmas traditions planner promo card. With every Starbucks beverage purchased, one is entitled to a sticker to be placed on the card. It only takes seventeen (17) stickers to be able to bring home the planner of one's choice. Nine (9) of the stickers must be Christmas beverage favorites (any of the following): Peppermint Mocha, Praline Mocha and Toffee Nut Latte. The other eight (8) stickers are for any of the core beverages. Buying a Starbucks VIA Ready Brew 3-pack booklet also entitles you to one (1) sticker while the Starbucks VIA Ready Brew box of 12 earns you two (2) stickers.

When one finally gets the Starbucks 2011 Planner, you are also helping Starbucks realize its dream to help its flagship program for early childhood care and development in partnership with UNICEF -- SparkHope. Each redemption of the planner represents a donation to SparkHope.

If you're a Starbucks coffee lover, then remember to have your sticker placed on your promo card. And once filled, redeem the planner for yourself, a family member or a friend. You not only get a wonderful Starbucks gift but you also just helped make a contribution to SparkHope.

Have a wonderful, Starbucks-y Christmas ahead!

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