Friday, September 24, 2010

Clinique's New Repairwear Laser Focus Wrinkle and Photo Damage Corrector

When I was a lot younger, I never gave much attention to my skin. I loved sports then like women's softball and played outdoors a lot with girls and boys alike. Pinoy sports like sipa, siato, patintero and piko were favorites of mine. In fact, looking at my photo albums from that time, I was DARK!

Now that I'm more conscious about aging and keeping a healthy lifestyle, I am learning (a bit too late) that all that sun exposure without the benefit of sunscreen was probably wreaking damage on my skin. In a sense, I still consider myself lucky that I inherited some good genes when it came to skin because I still have fairly good skin up to now. But I really do not know how much damage has been wrought underneath. 

Well, one of my favorite brands is about to launch a product that addresses precisely this kind of concern for women in my age category (and even those who are still a lot younger but want to ensure they adequately protect their skin from sun damage).

Clinique recently announced that by November 2010, they will be launching the new Repairwear Laser Focus Wrinkle & Photo Damage Corrector.

This is a powerful serum that Clinique claims only requires 3 drops, twice a day, for 12 weeks, to achieve a 53% reduction in lines and wrinkles. What exactly does the RepairWear Laser Focus do?

1. It visibly repairs photo damage

Photo damage occurs when harmful rays penetrate deeply into skin not adequately protected with sunscreen. It causes damage to cellular DNA distorts the skin's regeneration process, and causes indirect damage from the release of free radicals. Clinique says that Repairwear Laser Focus' potent blend of 3 patented repair enzymes works to help reverse the appearance of photo damage and visibly mends "solar scars".

2. Its polypeptide technology reduces wrinkles

A high-level peptide complex (consisting of whey protein, Vitamin A and Acetyl Hexapeptide-B) boosts natural collagen production and diminishes the breakdown of existing collagen with essential ingredients. Skin becomes more firm, and the appearance of lines and wrinkles is diminished. Targeted for application on the face and also around the delicate eye area, it works to reverse one of the most visible signs of aging by effectively smoothing and softening eye creases.

3. It protects against free radicals

Repairwear Laser Focus is touted as having a cocktail of ingredients (Vitamins C & E, Ergothioneine, and pomegranate fruit extract) that protect the skin by blocking the release of free radicals from environmental aggressors (sun, pollution, etc) thus preventing damage to the skin's DNA.

Repairwear Laser Focus Wrinkle & Photo Damage Corrector is allergy tested, 100% fragrance-free, oil-free, dermatologist-tested, opthalmologist-tested, and non-acnegenic. It is suitable for all skin types and ages. 

It will be available at Clinique counters nationwide beginning November 2010 and is expected to retail at P4,500.

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