Sunday, July 26, 2015

Introducing…a rebranded My Starbucks Rewards, new Starbucks cards, and lots of promos!

The second half of 2015 is starting off with a lot of new and exciting stuff from Starbucks. Hold your breath because July 28, 2015 is when they introduce a whole range of new items - a rebranded My Starbucks Rewards program, 4 new Starbucks cards (including the second Pilipinas commemorative card, and a slew of promos that go with the launch.

Whew! Let's get to them one at a time. Read all the way down to see all the promos waiting for you!

My Starbucks Rewards Program

The current Starbucks rewards program will be rebranded and aligned with the global My Starbucks Rewards loyalty program. Starbucks customers with Starbucks rewards accounts opened before July 28, 2015 are automatically enrolled in the program and can look forward to even more choices and benefits.

Here is a video of the current Starbucks Rewards program:

By July 28, the new My Starbucks Rewards program will have these add-ons aside from those mentioned in the video:

* You will be able to claim a Starbucks Reserve brewed coffee as your registration drink.
* Starbucks Reserve brewed coffee may be redeemed with 12 Beverage Stars.
* Starbucks Reserve whole bean coffee may be redeemed for every 10 Whole Bean Stars.
* And…coming soon, members may conveniently reload their Starbucks Card through their Starbucks Account using a Visa or MasterCard Credit or Debit Card. Stay tuned!

To register for a Starbucks Account, go to

Promo for NEW Starbucks Accounts (Aug. 1-15, 2015 only)

If you still do not have a Starbucks account, do so between Aug. 1-15. Starbucks is giving those who open a Starbucks account during this period one (1) bonus Beverage Star, Whole Bean Star, and Starbucks VIA Star. Bonus stars will be given on top of the complimentary GRANDE handcrafted beverage upon successful registration. This promo does not apply when adding multiple Starbucks cards to existing Starbucks accounts. Only Starbucks Cards issued in the Philippines are covered by this promo.

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The 2nd Pilipinas Commemorative Starbucks Card

Last year, the 1st Philippine commemorative Starbucks Card featuring the Philippine Eagle quickly ran out. This year, be sure you get yours before it runs out because the second commemorative Pilipinas Starbucks Card is beautiful!

Do you see the stylized Masskara masks, bamboo stalk, and coffee beans?

Inspired by the colors and elements found in Philippine fiestas, the card celebrates Starbucks Card's 2nd anniversary in the country. You can get this for an initial load of only PhP 300.

Promo (July 28-30, 2015 only!)

From July 28-30 only, customers who activate the 2nd Philippine Starbucks Card shown above with at least PhP 1,000 load will receive a complimentary GRANDE handcrafted beverage. This complimentary beverage must be redeemed on the same day/time that the Philippine Starbucks card is activated. This promo is not open to reloading or activation of other Starbucks Card designs.

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Three New Starbucks Core Cards

The Starbucks team told us that they are also introducing new core cards that will now sport a different look. The past Starbucks cards were vector-like. This time, the cards' designs will be more artsy and have warmer tones. Check the other 3 core cards that will also be available starting July 28, each one at an initial load of PhP 300.

Clockwise from top right: Neighborhood Card, 2nd Ed. Philippine Starbucks Card,
Coffeehouse Favorites Card, Thank You Card

Promo to celebrate the 2nd Anniversary of Starbucks Card (Aug. 6, 2015 only)

On Aug. 6, 2015, when you pay using any Starbucks card, enjoy a Buy One, Get One offer on an Iced Americano, Iced Latte, Iced Mocha, Iced White Mocha, or Iced Caramel Macchiato. The purchased and free beverage must be the SAME variant. Offer is limited to one (1) purchased beverage per transaction. One (1) Beverage Star will be earned only for the purchased beverage. Seniors or PWDs entitled to seniors or PWD discounts can avail of that discount or the promotional discount, whichever is higher.

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Philippine Starbucks Card Tumbler Promo

When the first Philippine Starbucks card with the Philippine eagle design was offered last year, it came paired with a tumbler that also sported the Philippine eagle.

2014's Philippine Starbucks Card and Tumbler set

Promo (July 31 to Aug. 31, 2015 only)

This year, Starbucks will again offer a tumbler with the 2nd Philippine Starbucks Card design. If you get it between July 31 and August 31, 2015 using the 2nd Philippine Starbucks Card, you will receive a complimentary TALL handcrafted beverage. The free TALL handcrafted beverage must be redeemed on the date, time and point of purchase only.

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In another post, I will tackle the new beverages and food items coming. Those who do not like very sweet stuff, you'll love this.

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