Monday, April 20, 2015

Coming May 2015: website for all your skin concerns

This is a heads-up for those who love to google all things about skincare.

Starting May 1, 2015, a brand new local website totally dedicated to everything you'd want to know about skin will launch and it will have not only solutions for skin concerns but lots of how-tos and product recommendations. This is

Created in collaboration with Unilever, the Philippine Dermatological Society and an editorial team of skin care experts and writers headed by Editor-in-Chief Nicole Romero, is a site for men and women. Why was it even created? Apparently, according to Google Trends, a significant number of online searches have to do with skin. Mian Datu-David, Unilever Philippines' Marketing Director for Skin told us at the event "…we saw a need for knowledge and expertise on skin care that is readily available online…We wanted to give our consumers a comprehensive site where they could find the solutions to their skin concerns."

Here are some photos to give you an idea of the content of

This is the home page.

The Skin Care section tackles common skin problems like how to best fight pimples, how to banish dark spots, why moisturizing skin is important, and many more.

Skin Trends discuss all the latest trends in skin care like why serum is a must in your beauty regimen.

The Skin Science section provides you with credible science-based articles such as why your deep cleanser should be dermatologist-tested or why your skin needs antioxidants.

The Reviews section is where you can play an important role as a reviewer. You can actually try products and rate them here to guide others. You can also find the testimonials of other users for products you are thinking of getting.

A very important and useful part of the Reviews section is the Ask A Derma box on the right side of the screen. Here, anyone with a skin problem can actually contact someone from the Philippine Dermatological Socieity and get a response within 48 hours- FOR FREE!

Lastly, the About section introduces the people and organizations behind

The site is currently on soft launch already though I think more articles will be available by its actual launch date on May 1. Begin exploring it now to see the kind of information you used to google before but which are all consolidated now in one site.

Find Skin Matters also here.
Facebook Page:
Twitter and Instagram: @skinmattersph

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